Piero Serra

Began his career working at Honeywell HTSI in marketing, then went on to be the business director for a mid-size industrial company. He later became a consultant at Cegos where he analyzed the merits of facilities and took part in large international projects overhauling operational systems (Legrand, Thomson Consumer Electronics,Videocolor, PPG , La Magona d'Italia...). He went on to Solving International, where he was a member of the directorship and ran the center on "Cost Effectiveness" which he developed in various countries. He is a civil engineer. He was born in 1948.